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pAnnoyed with those virtual hamburgers and other cheesy Facebook apps that give you no real world satisfaction? Fear not, the newly-launched BarTab service has engineered a way to turn Facebook virtual drink icons into real drinks at participating bars in Arizona at a dollar per send. No, we aren’t making this up./p
pMore than 100 bars have agreed to participate in the BarTab program, a combination of social media and a customizable marketing service. Facebook awarded a $25,000 grant to the service as well./p
pBarTab works by allows users to turn a digital drink icon into a real drink redeemable by cell phone. Upon visiting a designated establishment, the BarTab user presents a text message-based mobile drink coupon in exchange for a drink. The partner bar gets a pay-per-customer model for advertising; bars and restaurants only pay up when customers show up at the bar, and participating bars and restaurants can give away a drink to attract a customer. nbsp;Bars control the number of drinks they give away, type of drinks, and even the time periods drinks can be redeemed./p
pThe service is launching in the company’s home state of Arizona with plans to roll out the application nationally and internationally. Of course, BarTab would also like a crack at a further Facebook grant cash of up to $225,000./p
pOne catch with the Arizona rollout: In Arizona it is illegal to give away an alcoholic beverage. When a Facebook user redeems his/her BarTab drink, they will be required to provide 1 cent in addition to the electronic drink coupon./p
pFor more:br /- MarketWire picks up BarTab’s press a href=http://www.marketwatch.com/news/story/Send-Real-Drinks-1-New/story.aspx?guid=%7bD256861C-A6A5-442E-82BB-BE30168C1EF5%7drelease/a. br /- Or, send a buddy in Arizona a drink by using www.mybartab.com/p
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