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Applications built for specific enterprise user needs will have a “significant impact” on the continued development of the unified communications (UC) sector, says a report out from Light Reading.

“The Key to UC Revenue Success: It’s the Apps,” says customers want whey have wanted from all their other voice, video and data offerings - saved time, saved money and increased productivity. Vendors need to emphasize the practical aspects of UC adoption, but also showcase “innovative” applications such as click-to-call, presence, whiteboarding and other apps specifically designed for small to midsized enterprises. Larger enterprises are being targeted with specific vertical market apps.

Key findings of the report include pegging fixed mobile convergence and collaboration as the most popular UC applications today.  Financial and health care are two of the largest verticals that vendors are focusing on for specialized UC apps, while the push to UC partnerships is sparking more interest in more open platforms for UC.  Rich media with HD audio and video is expected to pick up speed over the next 12 to 18 months.

For more:
- Light Reading plugs its $900 UC analyst report

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