UC Pundits Gnash Teeth Over Hype

Even UC pundits are annoyed over the hype that vendors are using in promoting unified communications.

Recent postings over at ucstrategies.com notes the proliferation of jargon out of many vendors, resulting in customer confusion. Why aren’t customers buying? They’re confused. 

Returning to basics is urged with pitching customers on solutions, not on buzzwords, is necessary to get businesses on board. Businesses want to see the basics–costs reduction, more productive employees and/or improving customer service. Integrators and vendors need to get away from bells-and-whistles talk and simply demonstrate that UC solutions work and make a positive difference to a business.

In “Holy UC, Batman… What’s happening here?!,” Jay Brandstadter goes through a laundry list of recent UC complaints (low adoption, questionable value, defining what UC is, “human latency”) and basically tell his peers to suck it up. UC, says Jay, is a work in progress and people need to demystify it rather than getting into hokey religions and ancient weapons.

For more:
- “Keeping singing, Batman!” blog at ucstrategies.com
- Brandstadtler’s “Holy UC, Batman” piece

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IDC: VoIP Strong, UC Hype, Cisco Gains
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