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8×8 has added SIP trunking with a legacy twist to their
business services.

Packet8 Virtual Trunking is a broadband agnostic (i.e. will
run on any vendor’s broadband connection) SIP trunking solution. The
legacy twist comes in with an IAD appliance at the customer site by a professional
installer to handle bridging between a business’s existing PSTN network and the
SIP trunk. Virtual Trunking provides
dial tone along with local, long distance and internal call routing services from
the Packet8 VoIP network to the existing equipment. Features include E911
support, caller ID, CNAM, national directly listing and online billing and
account management.

From a marketing perspective, 8×8 is also offering a hybrid
solution. Service providers have focused
on offering SIP trunking as a value-added feature to broadband connections
while Microsoft has added SIP trunking support as a feature to its SMB IP PBX
solution. Will the appeal of lower phone bills without having to rush to a
capital-intensive migration to IP phones prove appealing?  Will potential customers stick to
one-stop/one-bill shopping rather than mixing broadband pipes and virtual value-added
services?

In a conversation with FierceVoIP,
an 8×8 executive said the company is sufficiently comfortable with the quality
of broadband services that there shouldn’t be a concerns over quality of
service delivery.  VP of Marketing Hue
Rees said most potential problems emerge around the initial service installation,
a reason why the company has built up a channel of telecommunications resellers
to install the IAD and service on site; this won’t be a plug-and-play offering.

For more:
- 8×8 announces Virtual
Trunking Service

Related articles:
8X8
Inc moves into profit
Packet8
available at OfficeMax